Dominate The World

Dominate The World: the category-dominance playbook

Dominate The World is a playbook for being the business AI search engines can name and cite in your category: one consistent entity, a page for every real buyer question, pages each engine is allowed to crawl and quote, and a weekly measurement loop. Each engine sets its own rules: Google says a page must be indexed and eligible for a snippet to appear in AI Overviews or AI Mode, OpenAI says sites that block OAI-SearchBot are not shown in ChatGPT search answers, and Perplexity says PerplexityBot surfaces sites in its results. Nobody can guarantee a citation; the playbook makes you eligible and measurable.

Ranking for a keyword puts you in a list. Being named in the answer when someone asks who does this takes four habits, one per page.

1. Own the entityOne name, one category, one place, stated the same everywhere; Organization markup. 2. Own the questionsWhere real buyer questions show up in Search Console and Bing, and how to answer them. 3. Be citableCrawler rules for Google, OpenAI and Perplexity, and passages an answer can quote. 4. Measure and repeatOfficial reports, change signals and a weekly loop. Citation share calculatorTool: your share of citations and prompt coverage, per engine and overall.

How does each AI search engine find and show sources?

From each company's own documentation, checked 13 November 2026.

Engine Crawler to allow How sources appear First-party reporting
Google AI Overviews and AI Mode Googlebot; the page must be indexed and eligible for a snippet. Google says there are no additional technical requirements Supporting links; both may use "query fan-out", running related searches across subtopics to find more pages Counted in Search Console's Performance report, "Web" search type
ChatGPT search OAI-SearchBot. Sites that opt out are not shown in ChatGPT search answers; OpenAI says robots.txt changes take about 24 hours to apply Not stated on OpenAI's crawler page No first-party report found
Perplexity PerplexityBot, which Perplexity says is not used to crawl content for AI foundation models Numbered citations linking to the original sources in every answer No first-party report found
Microsoft Copilot and Bing Bing's crawler; Bing says it respects robots.txt and other supported control mechanisms Copilot Search cites sources inline and lists every link used for the answer Bing Webmaster Tools AI Performance (preview): citations, cited pages, grounding queries, citation share
Claude Claude-SearchBot for search; Claude-User for user-requested fetches; ClaudeBot for training Not stated on Anthropic's crawler page No first-party report found

Sources: Google Search Central, AI features and your website; OpenAI, Overview of OpenAI crawlers; Perplexity, Perplexity crawlers and How does Perplexity work?; Microsoft Bing Blog, Introducing Copilot Search in Bing and AI Performance in Bing Webmaster Tools; Anthropic, Does Anthropic crawl data from the web?

Measure where you stand

Run a fixed list of buyer questions through each engine, count which brands get cited, and work out your share with the citation share calculator. The formula is shown under the tool.

Open the citation share calculator

Start with the entity. Everything else is built on it.

Disclosure: Dominate The World is published by Neural Command LLC (NRLC.ai), which sells AI search visibility, schema and entity services.